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Why Search Engine Optimisation for Accountants & Financial Advisors is Important

If you are an accountant or financial adviser of any kind, attracting clients through search engine optimisation or SEO and online marketing in general is probably one of the best things you can do for your business in the long run.

We’ve seen many accounting firms struggle with the ever changing online world in an attempt to attract new prospects and convert potential customers into paying clients.

Since the Yellow Pages for most consultants are not working as good anymore as they used to, digital marketing offers cost effective and ROI driven results.

However, first page Google rankings are not enough to generate new business. Without interesting, relevant and compelling content those high Google rankings for “accounting” or “financial planning” related keywords are pretty much worthless.

If you are looking for a professional digital marketing agency that understand the specific needs of the finance and accounting industry we highly recommend to get in touch with The Perth SEO Company.

Stay tuned for more articles about SEO, financial planning, tax accounting, and entrepreneurship. coming soon…

Your Team from TaxMagic!



Tax, Accounting & Financial Planning Advice for FREE

Welcome to TaxMagic, your number one resource for everything related to Tax, Accounting and Financial Planning.

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Together with some of the top accountants and financial advisors from the US as well as from Australia, such as Baggetta Accountants, we are creating a place for people to find answers to their tax and accounting questions.

This includes topics, such as: Self Managed Super Funds, Property Investment, Accounting for small businesses and much much more…!!

We invite you to follow along, ask questions and “have fun”…

We also know that “tax” is not necessarily the most exiting topic on the planet, and that’s exactly why we want you to enjoy the time with us!

Have a look around while we are constantly adding more and more articles.

To your “Tax time” success…



You may also check out our article about SEO.

How to Forecast Your Retirement Savings

A photo of a road with a jogger

When talking about financial security, retirement savings are critical part. Your savings must make up whatever expenses that are not covered by your pension, social security, or-post retirement employment. The question is, “do you have enough money to retire?” This is a fundamental question about how long you savings will last. In other words how long you will be able to cover the expense gap left after you consider other sources of your income.

Subtract your anticipated retirement expenses from your anticipated retirement income and if there is a positive difference this is the gap that must be covered by your savings.

Study tells that us that most Aussies are not saving enough for retirement. Unfortunately, many people aren’t saving at all. We know that retirement is heading our way, yet we can’t seem to translate the simplicity of retirement savings into action.

There are many things that may happen in life – loss of income, illness, accidents, disability, medical expenses, and other unexpected events occur. They cost us money. For the financial losses, there are protections that help us to avoid tapping the resources we have pegged for retirement. Make sure that you have as much protection in place so that you can obtain comfortable retirement.

Forecast your retirement savings by reading this article: http://www.getrichslowly.org/blog/2016/12/26/retirement-savings-projection

Types Of Financial Institutions And Their Roles

Generally, it is considered that competition is healthy for the economy of the country because the customers profit from superior quality of products and services. In addition, the economy takes advantage from increased customer confidence too.

Image result for borrow money

With this tight competition, all business enterprises are equal as far the business licenses go and the terms of trade go. However, because of their relatively smaller capital base, the relatively smaller business enterprises are at a disadvantage. This is the reason these business enterprises need loans to expand and be on even playing field with the bigger enterprises.

The major concern for small enterprises is that banks and financial institutions have increasingly stiffened their norms and regulations for landing money to small enterprises as far, as the financing of the business is concerned.

Most small entrepreneurs have no collateral that is why they are commonly being declined of small loans by banks. Even if the loan applicants intend to buy a business that has a constant cash flow, the banks would still insist on collateral that would amount to around 50 to 100 percent of the total value of the business they want to purchase.

If you want to borrow money to start a business but do not have something to use as your collateral, you don’t have to worry! There are many other options for you.

Click this to know the other types of financial institutions and their roles: http://www.investopedia.com/walkthrough/corporate-finance/1/financial-institutions.aspx

Coolroom Sales Perth: How to buy the perfect coolroom

Commercial refrigeration appliances are an essential component in any food production, catering, and cooking establishment. These units come in various models and sizes which can make purchasing the perfect unit for your storage and cooling needs tough. If you have larger amount of supplies to be stored, what you need is a walk-in refrigeration facility or also known as coolroom.

coolroom sales perth

When shopping for new coolrooms, you need to know all the characteristics and features of each coolroom. In order to be able to choose the one best for your commercial establishment’s needs, you need to know a ballpark figure on how much goods you are going to need space for in your coolroom.

Keep in mind that coolrooms come in a wide variety of food storage capacities and if you purchase one that is too big you will end up wasting money that you could have used towards any other important aspect of your business. On the other hand, if you buy a piece that ends up too small, you are just going to end up having to buy another one in order to store all of your food.

Another important factor that is in connection to picking the right size of your coolroom is the available space in your kitchen. You need to consider all the equipment in your kitchen and determine how much is left for your coolroom. The best thing you can do if you are not sure how everything is going to fit, is to go to a store offering coolroom sales and take the time to have a CAD drawing drawn up for your establishment.

Commercial coolroom is an important part to starting a business. Any restaurant or bar is going to need the some sort of refrigeration equipment in a few different sizes. So if you want to get the most out of your investment, pick wisely.


You may also read our article about SEO.

Small Business Benchamarking

The term “business benchmarking” refers to the process of measuring something against an identified and accepted standard ideal. Benchmarking can be performed in the business world in variety of situations. For purposes however, business benchmarking is done specifically with an eye on your company’s efficiency and ultimate results-your profits.

There are a number of factors that contribute to the success or thereof that your company sees from its efforts. Some of the time, you may be aware of areas for improvement but other times, you may not. Business seems to be “just fine” so you continue with your existing processes and tools.

The process of finding then fixing internal issues by comparing your Revenue and Expenses against the most efficient and profitable companies is also referred as business benchmarking. This helps you identify the differences that may be keeping you from having the same success as your peers or competitors.

With the help of business benchmarking, you are able to find ways to increase your profits by improving your overall efficiency. You can compare your key financial processes, procedures and tools against top industry benchmarks; hence it allows you to easily identify areas for improvement.

If you are able to improve or enhance the product and/or service that you currently sell, it can give you dramatic advantages over your competitors and allow you to not only get ahead of the competition but to stay there.

For more about business benchmarking, check this out: https://slwa.wordpress.com/2010/09/25/small-business-benchmarks-available-from-the-ato

ACCC cracks down on fake reviews

If you are a businessman, fake online reviews can also hurt your company. Running a business takes a ton of effort. Aside from the managerial and other important tasks such as accounting and marketing, there is another issue that modern-day businessmen have to deal with – fake negative online reviews.

Today, online reviews are easy to find. Every business organisation is aware of the immense power that the internet holds. It is capable of altering your opinion regarding any topic under the sun. In the internet, anyone can say about anything and it is a known fact that you trust what past customers have to say about the product.

However, the problem with online reviews is that you cannot see the reviewer or know him at all. They may not be customers at all; they could possibly just be salespeople or marketing people in the disguise of customers, saying what they would want to say through promotions; or in some case, the other way around.

Therefore, next time you read your customer reviews is careful to verify whether they really are customers. Of course there is no way to verify an online review. Luckily, according to an article posted by Frank Chung at The Daily Telegraph Sydney, consumer watchdog is getting serious in its war against fake online reviews.

Read the full article here: http://www.dailytelegraph.com.au/business/small-business/accc-cracks-down-on-fake-reviews/story-fni0d9qo-1227463355037

10 Steps to Starting a Business

Many people opt to quit their jobs and start their own business instead. For them, this gives them great level of satisfaction because of the advantages they get compared to working.

Aside from being your own boss, running your own business has many advantages. When you are in the entrepreneurial field, you have the total control of your time, which means that you can do whatever you want and work or rest whenever you want.

There are many more advantages related to starting and running your own business. However, many are still hesitant to take this step because they do not know what to do and where to start.

To help you out with this, you may check out the video below to know how to start your own business:

Retirement Planning Basics

Retirement is one of the most important events to someone’s life. It is a point in time in which a person stops employment completely. In most cases, many individuals prefer to retire when they are already eligible to accept their public/private pension benefits.

Like we have said, retirement is a big event and one of the biggest fears of every working citizen so it should be taken seriously and must be well thought-out. Moreover, coming up with a perfect requirement plan is a must if you do not want to waste all the things that you earned for your entire working life.

Check out the video below to learn more about retirement planning:

Fundamentals of Small Business Accounting

As a small business owner or operator, dealing with the accounting tasks can be a nightmare especially during the early stages of your operations and during the tax season.

For many small businesses, accounting is one of the major sources of stress and that is due to the lack of proper information and accounting skills which often results to weak decision making.

Therefore, every business owners should give importance to their accounting tasks. Even if they cannot afford to hire a professional business accountant to work for them, at least they should know the basics of accounting for them to be able to manage their finances properly and for them to be able to make better and smarter decisions.

Check out the video below to learn some fundamental knowledge about accounting:

What Baseball Taught Me About Business

Why is business similar to sports? Ultimately, business is similar to sports because as a businessman, you need to know what your goal is and you also need to update what your current score is.

So, what is the score in your business right now? How many points have you scored this month? How many do you need to score to win this year? These are the questions you need to answer as a businessman.

According to Ryan Stephens, business is somewhat similar to baseball. In his blog, he stated everything baseball taught him about business.

You can check out the full article here: http://ryanstephensmarketing.com/blog/what-baseball-taught-me-about-business

The World’s Best Commercials, 2012-13

Brand advertising is the heart of every business’ success; it is sometimes in a form of commercial advertisement. The purpose of advertisements is all about building a connection with your consumer, most importantly establishing your business or your product as something which is a known quantity to them – something comforting which they can trust.

Small companies, medium companies and large businesses pay attention to the trends that are taking place. As you decide how to advertise to your customers, you may be wondering which the best advertisement is.

To get more ideas for your commercial ad plans, check out the article posted at adweek.com. It listed the world’s best commercials for 2012-2013.

You can read the full article here: http://www.adweek.com/news/advertising-branding/worlds-best-commercials-2012-13-150666